
I deliver the
leadership
keynote
that leaders need
to hear.
In this age of AI, the winners will be those who understand how to unlock the human edge within their business. The People Loop is a powerful blueprint for harnessing the power of people—those you serve and those you work alongside—and for driving innovative breakthroughs and establishing a sustainable competitive advantage.
featured in & trusted by *
featured in & trusted by *

Why DO SO MANY
innovative ideas fail to breakthrough?
An overwhelming 95% of new products fail each year. While most of us point to timing, talent, tech, or strategy as the reasons why, these drivers don’t paint the full picture.
The real culprit? A lack of good old-fashioned human understanding. Companies often exclusively focus on external customer obsession while underestimating the impact of their internal team culture, which is harder to measure and easier to neglect.

The people loop
Your competitive advantage
External customer obsession and internal team culture aren't separate dynamics. They are two sides of the same coin.
The People Loop is a powerful framework that treats them as a virtuous cycle where they continuously reinforce each other. When you expand your definition of 'people' to include both those you serve and those you serve with, breakthroughs become your competitive advantage.